Oprah Winfrey is getting her own network, appropriately titled the Oprah Winfrey Network, teaming with Discovery Communications to create an Oprah branded network.

The Oprah Winfrey Network will take over the Discovery Health Channel distribution platform, which guarantees it a strong subscriber base of 67.7 million cable and satellite homes, according to Nielsen. Winfrey will be chair of the network.

The deal between Winfrey and Discovery was considered a “cashless transaction” for a 50/50 joint venture that will be considered independent from any other Discovery Channel holdings. Winfrey will have full editorial control of OWN and oversee its programming, branding and creative thrust.

This entry was posted on Wednesday, January 16th, 2008 at 8:45 am and is filed under Oprah. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.