Jay-Z has agreed to help soft drinks giant Coca-Cola relaunch its Cherry Coke line.

The 99 Problems star’s Rocawear firm will design the new Cherry Coke can and the product’s TV commercials, and Jay-Z will appear at its February 7th relaunch at New York Fashion Week.

Rocawear’s Jameel Spencer says, “Besides just recording, he’s making TV commercials and campaigns for brands… who is better than Coke?

“They’re the biggest. His role is helping brands not get it wrong the way McDonald’s did with African-Americans rapping about French fries.

“There’s a reassurance that they won’t appear like an out-of-touch uncle trying to act cool.”

Coca-Cola will be hoping the Cherry Coke relaunch will be more fruitful than the last – the drink has been relaunched three times since its debut in 1985 due to flagging sales, reports AllHipHop.com.